Ashley Yeates

Ashley Yeates designs custom and sustainable furniture. The Sea to Sierra line was inspired by the beauty of the natural surroundings near Carmel, so that became the focal point for the unique story in this campaign, with aspirational messaging that spoke to “bringing the landscape inside.” Paired with eye-catching visuals that captured the intersection of nature and interior spaces, the resulting e-brochure, social posts, homepage, email blasts and logo showcased the elegance and sustainability of the line.